{"id":653,"date":"2022-08-19T01:32:53","date_gmt":"2022-08-18T23:32:53","guid":{"rendered":"http:\/\/artbeton.ca\/our-story\/"},"modified":"2023-06-21T18:24:21","modified_gmt":"2023-06-21T16:24:21","slug":"our-story","status":"publish","type":"page","link":"https:\/\/artbeton.ca\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"653\" class=\"elementor elementor-653 elementor-494\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30fa6fe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"30fa6fe6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12bafa11 exad-glass-effect-no exad-sticky-section-no\" data-id=\"12bafa11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-774ed9ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"774ed9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><style>\/*! elementor - v3.7.2 - 21-08-2022 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><\/p><h1>\u00a0<\/h1><h1>Our Story<\/h1><h2>The founder<\/h2><p><style>\/*! elementor - v3.7.2 - 21-08-2022 *\/<br \/>.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-container>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow,0)}<\/style><\/p><p>The founding president, Martin Asselin, had many jobs before leaving his concrete coating company. In addition, he was a cabinetmaker and had his poured concrete counter company. After some time with his company, he realized that poured concrete had many limitations: it was heavy, brittle, fragile and expensive. In 2018, his company closed due to financial difficulties. Martin was then in a difficult period of his life and no longer had any assets.\u00a0 Despite this difficult situation, Martin picked himself up just as quickly and set about a new project.\u00a0 THE PROJECT of his life, &#8221;Les Enduits Art B\u00e9ton&#8221;.\u00a0<\/p><p><style>\/*! elementor - v3.7.2 - 21-08-2022 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style><\/p><p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/ZVCyMHRz_produits-artbeton-kit-urethane-49fbc1f1-e421-4921-a777-6f9c30244471.webp\" sizes=\"(max-width: 912px) 100vw, 912px\" srcset=\"http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/ZVCyMHRz_produits-artbeton-kit-urethane-49fbc1f1-e421-4921-a777-6f9c30244471.webp 912w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/ZVCyMHRz_produits-artbeton-kit-urethane-49fbc1f1-e421-4921-a777-6f9c30244471-300x230.webp 300w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/ZVCyMHRz_produits-artbeton-kit-urethane-49fbc1f1-e421-4921-a777-6f9c30244471-768x589.webp 768w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/ZVCyMHRz_produits-artbeton-kit-urethane-49fbc1f1-e421-4921-a777-6f9c30244471-600x461.webp 600w\" alt=\"\" width=\"912\" height=\"700\" data-has-transparency=\"false\" data-dominant-color=\"ccc9c4\" \/><\/p><h2>The success of the product<\/h2><p>As he was closing his company and emptying his premises, he got his hands on a porcelain sink that he had coated with concrete a few years earlier when he had made a recipe error. When he realized that the concrete coating was perfectly bonded, hard and similar to a real poured concrete countertop. His idea was to create a decorative concrete coating to cover surfaces. He started doing tests and research and development on the product in question. He has done several concrete coating projects for customers to test the product in order to improve his way of doing things. His friends then asked him to do the concrete plastering themselves. He therefore guided them in the installation of the concrete. They told him it was very easy to install, and the end result was magnificent. Another idea arose, that of manufacturing concrete coatings to distribute to customers rather than doing the installation himself. He experimented for several months before arriving at a final product to present to customers and distributors. He would visit the owner of a nearby hardware store every Thursday with samples for almost a year before he agreed to distribute them. So he started selling the products to a few distributors, including a well-known paint and decorating company in Quebec City. Then he found other distributors like Colobar in Laval, D\u00e9coration Par\u00e9 in Trois-Rivi\u00e8res and Info Peinture in Gatineau. It was then that he was able to show and sell his products to customers.<\/p><p>Marie-Claude, an external employee at Communicateurs Volants, then found the products at Juneau et Fr\u00e8res and fell in love with them, but contacted Martin to tell him that his labels and marketing were inadequate. A long collaboration was born, and she redesigned the labels and built the website.<\/p><h2>Business success<\/h2><p>In 2019, Martin had been looking for a partner and representative for several months. In December 2019, Marie-Eve Martineau, who was then a representative at Peinture Laurentide, was introduced to Mr. Asselin.\u00a0 She then made the difficult choice to leave her good job to jump into the adventure.\u00a0 She started as a representative and then as a director after a while. With the onset of the pandemic, it was difficult to find new distributors willing to distribute the products. The strategy was to deploy a lot of energy in marketing, among other things on the Facebook page and the Instagram page to introduce the products. The Facebook page has gained notoriety with its beautiful images of customer projects and announcements. What&#8217;s more, with the introduction of the Shopping Cart, an online sales platform, on the website, sales have increased at breakneck speed. Around the same time, collaboration with a chemist enabled us to develop recipes and improve our products.<\/p><p><img decoding=\"async\" src=\"http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-avant-apres.jpg\" sizes=\"(max-width: 555px) 100vw, 555px\" srcset=\"http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-avant-apres.jpg 555w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-avant-apres-100x100.jpg 100w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-avant-apres-300x298.jpg 300w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-avant-apres-150x150.jpg 150w\" alt=\"\" width=\"555\" height=\"551\" data-has-transparency=\"false\" data-dominant-color=\"877e73\" \/><\/p><h2>Today<\/h2><h2>Number 1 in the concrete coating industry in Quebec<\/h2><p>Since then, the products can be found throughout the province of Quebec at retailers, in Ontario and New Brunswick. The production of the products is done at the factory in Quebec City. Sealants, urethane, varnish and concrete are produced in the manufacturing plant, and several other products will follow shortly. The company sells the products needed to rectify a multitude of concrete surfaces. Since the company&#8217;s inception, we&#8217;ve gone from strength to strength, with several new employees joining the team, and we&#8217;re still in the hiring process to keep the business growing.<\/p><h2>\u00a0<\/h2><h2>Projects<\/h2><p>A number of exciting projects are underway, including Venetian concrete and cementitious resin.<\/p><p><img decoding=\"async\" src=\"http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-mur-decor-beton.jpg\" sizes=\"(max-width: 555px) 100vw, 555px\" srcset=\"http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-mur-decor-beton.jpg 555w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-mur-decor-beton-100x100.jpg 100w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-mur-decor-beton-300x298.jpg 300w, http:\/\/artbeton.ca\/wp-content\/uploads\/2022\/07\/2-mur-decor-beton-150x150.jpg 150w\" alt=\"\" width=\"555\" height=\"551\" data-has-transparency=\"false\" data-dominant-color=\"8b7c6d\" \/><\/p><h2>Our Team<\/h2><p>\u00a0<\/p><figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-903\" src=\"https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/image2-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/image2-300x300.jpeg 300w, https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/image2-100x100.jpeg 100w, https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/image2-600x600.jpeg 600w, https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/image2-150x150.jpeg 150w, https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/image2-768x768.jpeg 768w, https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/elementor\/thumbs\/image2-ptqmf1t1r34i1fvuxcfd6fawfpje4gqsnyj4xn2rog.jpeg 400w, https:\/\/artbeton.ca\/wp-content\/uploads\/2022\/08\/image2.jpeg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><h5>Marie-Eve Martineau<\/h5><p>Director, co-owner<\/p><p>Marie-Eve is the director and co-owner of Enduits Art B\u00e9ton.\u00a0 She has been Martin&#8217;s ally since February 2020 in this great entrepreneurial adventure. Self-taught, she is involved in the company&#8217;s major decisions and in all functions, including marketing, customer service, human resources and business development. Her tenderness and determination make her an excellent manager. She always listens to people, understanding her employees and customers.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Our Story The founder The founding president, Martin Asselin, had many jobs before leaving his concrete coating company. 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